A Tokens Story

It feels good to get free things. Truly free things. Promo codes for paid apps are awesome but until recently were not truly free—they took a lot of work to make and redeem.

In days of old, to generate a promo code for your app, you'd have to:

• Sign into App Store Connect
• Okay any Agreement changes and proceed to app management
• Scrounge through your apps for the one you need
• Select your app's version, click Features, click Promo Codes, enter an amount
• Agree to a contract, then manually download codes

Yuck! Though this process went through changes over the years, it's remained laborious. If it wasn't enough work on your end, your user had to go through hurdles to locate the redemption page and manually input the code. Not very pleasant.

A major benefit of doling out a code is for the recipient to revel in the excitement of getting something of value for free. Dousing that excitement misses the point.

The opportunity

Devs have promo codes at their disposal. Many devs use them but many don't quite know how. Promo codes are powerful when wielded wisely. The original Tokens advertised them as fantastic for reporters. PR is fantastic! But nowhere near all you can do with a code.

Original marketing was slightly misaligned. Code generation and redemption didn't quite hit the mark. App Store Connect was and continues to be a slog. In short: the promo code system had been a pain in the booty... until now.

A very Gikken approach

We've been building and maintaining nifty apps like Mate for over 6 years. It was time we branched into the B2B space and tried our hands at offering a service. Why break from our norm? Because the name Gikken comes from the Japanese word for experiment. Delving into exciting new territory is at our very core.

Tokens is our ticket to a new frontier. To tackle all it entails, we doubled our team from two to four.

This complete refresh, Tokens 2, is how we imagine the perfect tool—it has a job and does it beautifully, in the most efficient way possible. We know you'll love it.